I’m about 5,000 miles from home right now, taking a breather after one of the busiest, sleepless weeks of my life!
Following the successful release of my new Virtual Bird Dog Blueprint course (thank you for the overwhelmingly positive feedback), I spent the weekend learning & networking at one of the most incredible educational seminars I’ve ever been to… REI Connect, hosted by Colin Egbert and RealEstateInvestor.com.
I’m at a lot of these things, and this event was second to none! ANYONE who was there would agree with me on that.
Normally, you’d have to sit through the boring or elementary material to get to the good stuff, but this was simply one heavy hitter after another..
.. Colin Egbert, Than Merrill, Kenny Rushing, Duncan Wierman,
Preston Ely, Darren Dicke, Terry Hale, Duncan Wierman, Marco
Kozlowski, Sam Bell ..
.. guys who are IN the business, DOING the business, and making a KILLING doing it.
Learning real estate investing from these guys was like learning basketball from the Dream Team.
The quality of education was worth infinitely more than the $179 or so that we paid to be there.
Duncan Wierman provided one of the hundreds of “that’s a great point” notes that I jotted down. He said:
“FAR more than real estate investing, you are in the business
of marketing your real estate abilities.”
When it comes to finding the right buyers, sellers, lenders, bird dogs (you name it) .. Duncan’s point is so true.
WHY do people need to come to you to solve their problems, find the right property, or give you money instead of someone else?
What’s your competitive advantage or your unique selling proposition?
How much of your resources are you investing into an ongoing marketing education? .. Reading books.. observing successful marketers.. being at events like REI Connect ..
Dare I say that learning marketing is of as great or GREATER importance than learning real estate strategy.
Especially today — with 86% of home buyers searching online before ever picking up the phone — you need to know internet marketing.
This is a HUGE topic, but one of the fastest ways to get exposure for your business online is through Google’s AdWords (pay-per-click) program.
Duncan Wierman shared this great resource that gives you $50 of Google AdWords credits to start using right now:
I was particularly impressed with Duncan’s talk on the evolution and blending of internet marketing/real estate. So much so that I asked him to do a private webinar to teach the material to our group.
That will be coming up on Wednesday October 1st.
Do something today to advance your marketing knowledge (start with the AdWords credits) … and make sure you’re at the next REI Connect!
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