Day 3 :: Waimea Canyon :: USP’ing Your List
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“I have made more than 40 sea voyages & numerous land trips, & have gone clear around the globe once… I made all those journeys because I could not help myself–made them with rebellion in my heart, & bitterness. Human life is maliciously planned with one principal object in view: to make you do all the different kinds of things you particularly don’t want to do.” – Mark Twain in 1909
Here’s a phenomenal article by Jay Abraham on creating your USP…
http://www.abraham.com/articles/How_To_Create_A_Unique_Selling_Proposition.html
What are you doing to rapidly build & directly relate to your list of prospects?
Here’s a jump-start checklist (tweak & apply to your industry):
- Internet marketing (my baby) … SEO, PPC, blogging, social networks, email marketing, affiliate programs
- Online classifieds … Craigslist, Backpage, Kijiji
- Direct mail
- Guerilla style … live event networking, business cards, flyers, cold calling, bandit signs, car advertising
No matter what you’re doing, your USP should immediately be clear as attention spans are shorter than ever.
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