This will be my last Big Seminar-related post. Sorry.
Or you’re welcome. Whichever applies. 
For the benefit of myself and anyone else who’s trying to grow a business, real estate or otherwise, here are my top takeaways from each of the marketing masters I learned from last weekend.
Joe Polish - “Stop spending time on things that don’t increase either (a) your capabilities or (b) your opportunities in life.”
You can NOT make $1 million/year with $50,000/year habits, knowledge, and relationships. If you don’t develop the habits, relationships, skills, capabilities, and the mindset… you might as well forget it & keep buying lottery tickets, checking email, watching cable, and surfing the internet.
Stephen Pierce - “The biggest success secret ever: Give More LIFE To More PEOPLE”
Have a SYSTEM that finds, gets, keeps, and grows customers (buyers, sellers, lenders, renters, etc). The key to finding, getting, keeping, and growing is *adding value to their lives*.
Eben Pagan - “The #1 priority in business today is to reduce and eliminate distraction and interruption.”
When we multitask, it’s basically like we’re saying “I have integrated distraction and interruption into everything that I do.” Multitasking lowers your IQ more than smoking pot. Focus your strengths on your single greatest opportunities, one at a time, each day.
Armand Morin - “The key is not what your product or service IS, it’s what it’s PERCEIVED TO BE by your customers”
You could have the best service or property deal in the world, but if your website & marketing message are crap, then you’re not going to be able to sell it. Get outside of what YOU want and into what your customer wants. Compassion is key.
Alan Forrest Smith - “Communicate regularly with your customers until they say they don’t want to hear from you anymore.”
People tune into their favorite radio or TV station every day, so why not make yourself another one of your customers’ “favorite channels”. This could be as simple as communicating more value on a regular basis to your buyers list.
Mark Victor Hansen - “Real Wealth = Ideas x Energy”
You can have all the energy in the world, but if your idea model is bad you won’t be successful. Conversely, a great idea without diligent action is nothing.
Michel & Sylvie Fortin - “The real money is in the relationship with your customer network
It’s easy to “use” a seller or your buyers list to make a quick buck, but are you sending the right message long-term?
Brendan Burchard - “Copy/Do/Learn instead of Test/Learn/Test”
Instead of going at it alone in your business through trial & error, copy the models of successful people, do exactly what they’ve done, and learn from it. The difference in ROI between these two models is astronomical.
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** June 2009 Update **
Registration information JUST came out for Big Seminar ‘09!
Go here now -> http://www.BigSeminar.com
(Tickets are supposedly already half gone because Armand has been pre-selling all year at various events)
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Posted in Business, Life, Marketing | Comments (2)
Posted on November 5th, 2008
great post and too concise…. i wishedge i could read all of your notes from the seminar…..
Posted on March 30th, 2010
I just wanted to take a second and let you know that I’ve been savouring reading your posts over the last few months. I have a site of my own, and would love to switch links with you. If you’re interested just leave me a comment on my page or send me an e-mail with your details.