With the release of Tim Ferriss’s bestseller last year, EVERYONE is attempting to live “The 4-Hour Workweek” … at least everyone in the entrepreneurial circles that I’ve landed in.
I’ve noticed that many entrepreneurs, having accomplished some extent of outsourcing and passive residual income, are quick to make the jump toward less hours worked and extremely high value on their time (or at least the facade of such a lifestyle).
I’ve heard a lot of entrepreneurs say “I don’t do anything for less than (insert high 3- or 4-digit figure) dollars per hour!!” The problem with many is that maybe they should.
Now, the 4-hour ideal is part of my personal vision as well… but lately I’ve been tired of spending my time cleaning up the work of those who have made a premature jump into this lifestyle.
In the world of online entrepreneurship, where joint ventures are an important - if not critical - component of success, one partner in the joint venture will typically have a higher standard of quality than the other.
The problem for this individual is the additional work needed to raise the other partner up to this higher standard that he knows will create a successful JV.
When I’m talking about quality standards, I’m not referring to anything of an anal-retentive nature. I’m simply talking about well-planned product launches, well-designed websites, quality marketing videos and emails, no spelling errors in marketing materials, great customer experience, and so on… common sense things.
The reason these things are sub-par in many cases, I believe, is simply because so many entrepreneurs have the “4-hour” fixation.
Continuing to produce shoddy work for the sake of a 4-hour workweek will cause these entrepreneurs to lose customers and joint venture opportunities. Make no mistake: word of poor workmanship and unsuccessful JVs spreads at lightning speed.
As you pursue your own outsourced/automated business, just remember that not all work is easily outsourced and automated.
Are you truly ready for the 4-hour workweek?
Not if the quality of your products and services is going to suffer as a result.
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